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Konsumentenverhalten
Firm performance
21
Marketing management
21
Marketingmanagement
21
Supply chain
21
Unternehmenserfolg
21
Lieferkette
20
Multinationales Unternehmen
18
Transnational corporation
16
Strategisches Management
14
Strategic management
13
Relationship marketing
11
Beziehungsmarketing
10
Knowledge management
10
Marketing
10
Resource-based view
10
Ressourcenorientierter Ansatz
10
Theorie
10
Theory
10
Wissensmanagement
10
Consumer behaviour
9
Bibliometrics
8
Bibliometrie
8
Customer satisfaction
8
Kundenzufriedenheit
8
USA
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Globalisierung
7
Innovation
7
Lieferantenmanagement
7
Organisationstheorie
7
Organization theory
7
Partial least squares
7
Partielle kleinste Quadrate
7
Supplier relationship management
7
United States
7
Globalization
6
International marketing
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English
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Hult, G. Tomas M.
8
Morgeson, Forrest V., III.
2
Sharma, Pratyush Nidhi
2
Zhang, Yufei
2
Boyer, Kenneth K.
1
Boyer, Kenneth Karel
1
Calantone, Roger J.
1
Chabowski, Brian R.
1
Chen, Lin
1
Chiang, Jeongwen
1
Fornell, Claes
1
Frohlich, Markham T.
1
Gonzalez-Perez, Maria Alejandra
1
Hult, Daniel T.
1
Keiningham, Timothy
1
Lagerström, Katarina
1
Mena, Jeannette A.
1
Mithas, Sunil
1
Morgeson, Forrest V.
1
Prud'homme, Andrea M.
1
Samiee, Saeed
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Voorhees, Clay M.
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Journal of retailing
2
Direct marketing : an international journal
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
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ECONIS (ZBW)
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1
An analysis of operations-oriented drivers of customer loyalty for two service channels
Prud'homme, Andrea M.
;
Boyer, Kenneth K.
;
Hult, G. Tomas M.
- In:
Direct marketing : an international journal
1
(
2007
)
2
,
pp. 78-101
Persistent link: https://www.econbiz.de/10003936938
Saved in:
2
A bibliometric analysis of the global branding literature and a research agenda
Chabowski, Brian R.
;
Samiee, Saeed
;
Hult, G. Tomas M.
- In:
Journal of international business studies : JIBS ; an …
44
(
2013
)
6
,
pp. 622-634
Persistent link: https://www.econbiz.de/10009782821
Saved in:
3
Cross-national differences in consumer satisfaction : mobile services in emerging and developed markets
Morgeson, Forrest V., III.
;
Sharma, Pratyush Nidhi
; …
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011292300
Saved in:
4
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
5
Antecedents and consequences of customer satisfaction : do they differ across online and offline purchases?
Hult, G. Tomas M.
;
Sharma, Pratyush Nidhi
;
Morgeson, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 10-23
Persistent link: https://www.econbiz.de/10012102908
Saved in:
6
A ten country-company study of sustainability and product-market performance : influences of doing good, warm glow, and price fairness
Hult, G. Tomas M.
;
Mena, Jeannette A.
;
Gonzalez-Perez, …
- In:
Journal of macromarketing : examining the interactions …
38
(
2018
)
3
,
pp. 242-261
Persistent link: https://www.econbiz.de/10011924367
Saved in:
7
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
8
Extending the supply chain : how cutting-edge companies bridge the critical last mile into customers' homes
Boyer, Kenneth Karel
-
2004
-
1st ed
Persistent link: https://www.econbiz.de/10012673025
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