"Business in Emerging Latin America provides students with a comprehensive overview of the business environment of this emerging, dynamic region. Driven by expanding domestic markets and exports of natural resource commoditites, Latin America has recently come into focus as an economic force in...

Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes -- Commodity Differentiation: A Cross-Industry Approach -- Commodities in the Service Sector: Particularities and Implications for Marketing -- Part II: Commodity Marketing...