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Propagation of online consumer perceived negativity : quantifying the effect of supply chain underperformance on passenger car sales
Singh, Amit; Jenamani, Mamata; Thakkar, Jitesh J.; … - In: Journal of business research : JBR 132 (2021), pp. 102-114
Persistent link: https://www.econbiz.de/10012581676
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Quantifying the effect of eWOM embedded consumer perceptions on sales : an integrated aspect-level sentiment analysis and panel data modeling approach
Singh, Amit; Jenamani, Mamata; Thakkar, Jitesh J.; … - In: Journal of business research : JBR 138 (2022), pp. 52-64
Persistent link: https://www.econbiz.de/10013197777
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OBIM : a computational model to estimate brand image from online consumer review
Mitra, Satanik; Jenamani, Mamata - In: Journal of business research : JBR 114 (2020), pp. 213-226
Persistent link: https://www.econbiz.de/10012257483