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Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T. - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
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Sentiment toward marketing : should we care about consumer alienation and readiness to use technology?
Mady, Tarek T. - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 192-204
Persistent link: https://www.econbiz.de/10009296475
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Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.; Manrai, Ajay K.; Mady, Tarek T. - In: Analyzing the cultural diversity of consumers in the …, (pp. 1-19). 2015
Persistent link: https://www.econbiz.de/10011396873
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Global or glocalized consumers? : an analysis of consumers living in the globalizing city of Dubai
Cherrier, Hélène; Mady, Tarek T.; Mady, Sarah - In: Journal of euromarketing 19 (2010) 4, pp. 200-226
Persistent link: https://www.econbiz.de/10009384428