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Consumer behaviour
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Ang, Swee Hoon
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Jung, Kwon
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ECONIS (ZBW)
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1
Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching
;
Ang, Swee Hoon
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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2
Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong
;
Cote, Joseph A.
;
Ang, Swee Hoon
;
Soo, …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
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3
The effects of superstition on choice and latency
Ang, Swee Hoon
;
Lai, Wai Kit
;
Siew Meng Leong
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1074-1083
Persistent link: https://www.econbiz.de/10010465126
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4
The Asian apocalypse : crisis marketing for consumers and business
Ang, Swee Hoon
;
Siew Meng Leong
;
Kotler, Philip
- In:
Best practices in international marketing
,
(pp. 40-60)
.
2002
Persistent link: https://www.econbiz.de/10001680880
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5
Assessing the imagination scale's nomological validity : effect of hedonic versus utilitarian product types and abstract versus concrete advertising execution
Dewi, Ike Janita
;
Ang, Swee Hoon
- In:
Gadjah Mada international journal of business
22
(
2020
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012519102
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6
Kiasunomics : stories of Singaporean economic behaviours
Agarwal, Sumit
;
Ang, Swee Hoon
;
Sing, Tien-foo
-
2018
Persistent link: https://www.econbiz.de/10011771436
Saved in:
7
Kiasunomics©2 : economic insights for everyday life
Agarwal, Sumit
;
Ang, Swee Hoon
;
Sing, Tien-foo
-
2021
Persistent link: https://www.econbiz.de/10012312630
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