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Perception, attitudes, intentions, decisions and actual behavior
Fischer, Arnout R. H. - In: Consumer perception of product risks and benefits, (pp. 303-317). 2017
Persistent link: https://www.econbiz.de/10011653728
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Your gift, but my attitude : gift-givers’ aversion to attitude-inconsistent gifts
Givi, Julian; Mu, Yumei - In: European journal of marketing 56 (2022) 5, pp. 1488-1511
Persistent link: https://www.econbiz.de/10013350973
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784811
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Understanding, measuring, and using brand equity
Dyson, Paul; Farr, Andy; Hollis, Nigel S. - 2009
Persistent link: https://www.econbiz.de/10003784813
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A brief retrospective and introspective on value
Babin, Barry J.; James, Kevin William - In: European business review : EBR ; the official journal … 22 (2010) 5, pp. 471-478
Persistent link: https://www.econbiz.de/10008662677
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Profiling mobile TV adopters in college student populations of Korea
Lee, Hyunjoo; Ryu, Jungho; Kim, Daejoong - In: Technological forecasting & social change : an … 77 (2010) 3, pp. 514-523
Persistent link: https://www.econbiz.de/10003974508
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924344
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Perceived value : a critical examination of definitions, concepts and measures for the service industry
Boksberger, Philipp E.; Melsen, Lisa - In: The journal of services marketing 25 (2011) 3, pp. 229-240
Persistent link: https://www.econbiz.de/10009230971
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Consumers' acceptability and rejection of food traceability systems, a French-German cross-comparison
Halawany, Rafia; Bauer, Caroline; Giraud, Georges; … - In: Innovation and system dynamics in food networks 2007 : …, (pp. 333-342). 2007
Persistent link: https://www.econbiz.de/10003713313