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Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development

Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 4, pp. 145-159

Persistent link: https://www.econbiz.de/10011949431

Determinants of online shoppers' satisfaction in Korea

Kim, Minho; Oh, Han-Mo; McNiel, Ronald D. - In: Applied economics letters 15 (2008) 10/12, pp. 805-808

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Enhancing Brand Equity in an Emerging Market : An Investigation of Korean Fashion Brands in China

Oh, Han-Mo - 2017

Although international firms often face challenges as competition for world markets intensifies and as market preferences become global, diverse opportunities appear to be prevalent for international marketers of consumer products and services in emerging economies such as China. In addition to...

Persistent link: https://www.econbiz.de/10012952655

Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands

Moon, Byeong-joon; Oh, Han-Mo - In: International marketing review 34 (2017) 2, pp. 224-238

Persistent link: https://www.econbiz.de/10011674208