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The context of experience
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Konsumentenverhalten
Service-dominant logic
53
Service-Dominant Logic
50
Marketing theory
40
Marketingtheorie
39
Value creation
26
Betriebliche Wertschöpfung
25
Consumer behaviour
22
Relationship marketing
21
Beziehungsmarketing
20
Dienstleistung
15
Dienstleistungsmarketing
14
Services marketing
14
Services
13
Customer integration
12
Kundenintegration
12
Institutions
11
Marketing management
11
Marketingmanagement
11
Innovation
10
Marketing
10
Institutional economics
9
Institutionenökonomik
9
Co-creation
8
Theory
8
Brand management
7
Markenführung
7
New product development
7
Service experience
7
USA
7
United States
7
service-dominant logic
7
Brand
6
Markenartikel
6
Produktentwicklung
6
Theorie
6
Product
5
Produkt
5
Service ecosystems
5
B-to-B-Marketing
4
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1
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Article
21
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Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
3
Book section
3
Case study
1
Collection of articles of several authors
1
Collection of articles written by one author
1
Fallstudie
1
Sammelwerk
1
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1
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English
22
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Schau, Hope Jensen
20
Akaka, Melissa Archpru
4
Russell, Cristel Antonia
3
Brown, Stephen
2
Campbell, Colin L.
2
Epp, Amber M.
2
Montecchi, Matteo
2
Price, Linda L.
2
Vargo, Stephen L.
2
Akakan, Melissa Archpru
1
Alden, Dana
1
Antorini, Yun Mi
1
Belk, Russell W.
1
Bliese, Paul
1
Campana, Mario
1
Celsi, Mary Wolfinbarger
1
Connell, Paul M.
1
Crockett, David
1
Dang, Yan Mandy
1
Feiereisen, Stephanie
1
Gilly, Mary C.
1
Jensen Schau, Hope
1
Micheli, Maria Rita
1
Muñiz, Albert M.
1
Rasolofoarison, Dina
1
Sands, Sean
1
Sheth, Jagdish N.
1
Shih, Eric
1
Zhang, Yulei Gavin
1
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Journal of business research : JBR
2
Journal of marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Journal of service management
1
Legends in consumer behavior
1
MSI reports : working paper series
1
Marketing theory
1
Research in consumer behavior
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The Routledge companion to digital consumption
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ECONIS (ZBW)
22
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1
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
2
From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
Saved in:
3
The stories you tell : crafting managerially relevant articles based on qualitative research
Akaka, Melissa Archpru
;
Schau, Hope Jensen
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014317790
Saved in:
4
The co-creation of value-in-cultural-context
Akakan, Melissa Archpru
;
Schau, Hope Jensen
;
Vargo, …
-
2013
Persistent link: https://www.econbiz.de/10010239572
Saved in:
5
Identity projects and the marketplace
Schau, Hope Jensen
- In:
Consumer culture theory
,
(pp. 19-39)
.
2018
Persistent link: https://www.econbiz.de/10012029997
Saved in:
6
Global brand positioning and perceptions : international advertising and global consumer culture
Akaka, Melissa Archpru
;
Alden, Dana
- In:
International journal of advertising : the quarterly …
29
(
2010
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10003944653
Saved in:
7
Writing Russell Belk: excess all areas
Brown, Stephen
;
Schau, Hope Jensen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 143-165
Persistent link: https://www.econbiz.de/10003731423
Saved in:
8
Consumer identity renaissance : the resurgence of identity-inspired consumption in retirement
Schau, Hope Jensen
;
Gilly, Mary C.
;
Celsi, Mary Wolfinbarger
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 255-276
Persistent link: https://www.econbiz.de/10003880190
Saved in:
9
To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric
;
Schau, Hope Jensen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
Saved in:
10
Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy
Russell, Cristel Antonia
;
Schau, Hope Jensen
;
Crockett, …
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
),
pp. 119-130
Persistent link: https://www.econbiz.de/10009774919
Saved in:
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