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Der Einfluss des Abwechslungsbedürfnisses auf den Produktwechsel bei Konsumenten : stärker bei Intensiv- oder Gelegenheitsverwendern? Stärker bei Geschmacksrichtungen oder Marken?...
Dechêne, Christian
;
Kunter, Marcus
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
2
,
pp. 91-103
Persistent link: https://www.econbiz.de/10003976378
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