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Konsumgüter
Consumer behaviour
31
Konsumentenverhalten
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Brand image
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Aaker, Jennifer
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Brand management ; Vol. 2
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Working paper series / Center for Responsible Business, University of California
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ECONIS (ZBW)
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"The time vs. money effect" : shifting product attitudes and decisions through personal connection
Mogilner, Cassie
;
Aaker, Jennifer
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10003880194
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2
When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
Saved in:
3
When good brands do bad
Aaker, Jennifer
(
contributor
);
Fournier, Susan
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003747746
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