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~subject:"Konsumgüterindustrie"
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Konsumgüterindustrie
Capital income
3
Event study
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Kapitaleinkommen
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USA
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United States
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1994-2006
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Brand
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Börsenkurs
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Empirical method
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Empirische Methode
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Ereignisstudie
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Firm performance
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Firmenimage
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Investment incentive
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Investment subsidy
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Markenartikel
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Real option
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Service quality
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Share price
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Shareholder Value
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Shareholder value
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Aktionäre
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Ankündigungseffekt
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Announcement effect
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B2B
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Morgan, Neil A.
2
Rego, Lopo L.
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Wiles, Michael A.
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Journal of marketing
1
MSI reports : working paper series
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ECONIS (ZBW)
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
MSI reports : working paper series
(
2009
)
1
,
pp. 79-102
Persistent link: https://www.econbiz.de/10003857399
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 38-58
Persistent link: https://www.econbiz.de/10009729594
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