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~subject:"Konsumgüterindustrie"
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Beyond the crises : Zimbabwe's...
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Konsumgüterindustrie
Zimbabwe
21
Simbabwe
16
Africa
11
Consumer behaviour
9
Afrika
8
Konsumentenverhalten
7
Low income
6
Niedrigeinkommen
6
Bottom of pyramid
5
Marketing
5
Middle class
5
Target group
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Zielgruppe
5
Armutsbekämpfung
4
Bodenreform
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Entwicklungsländer
4
KMU
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Land reform
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Mittelschicht
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Poverty reduction
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SME
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Agrarreform
3
Brand management
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Consumers
3
Developing countries
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Entrepreneurship
3
Markenführung
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Market segmentation
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Marketing management
3
Marketingmanagement
3
Purchase decision making
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Social networks
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bottom of the pyramid
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social networks
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Aesthetics
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Agrarian reform
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Agribusiness
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Agricultural and Food Policy
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Chikweche, Tendai
2
Fletcher, Richard
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The journal of consumer marketing
2
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ECONIS (ZBW)
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Customer relationship management at the base of the pyramid : myth or reality?
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
30
(
2013
)
3
,
pp. 295-309
Persistent link: https://www.econbiz.de/10009765028
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2
Revisiting the marketing mix at the bottom of pyramid (BOP) : from theoretical considerations to practical realities
Chikweche, Tendai
;
Fletcher, Richard
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 507-520
Persistent link: https://www.econbiz.de/10009681492
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