This open access book presents a unique collection of practical examples from the field of pharma business management and research. It covers a wide range of topics such as: 'Brexit and its Impact on pharmaceutical Law - Implications for Global Pharma Companies', 'Implementation of Measures and...

Chapter 1: Introduction to the value chain -- Chapter 2: Introduction to the intermediaries in the healthcare value chain -- Chapter 3: Overview of GPOs -- Chapter 4: History of GPOs (co-authored with David Cassak) -- Chapter 5: Performance of GPOs -- Chapter 6: Analysis of Specific GPO Issues...

Innovative products form the foundation for the international success of electromedical technology in Germany. This is shown both in the strong sales achieved by the German medical technology segment compared with other industrial countries and the export share of more than 70%, which even...