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~subject:"Kreativität"
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Kreativität
Consumer behaviour
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Wilson, Matthew
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Botha, Elsamari
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Pitt, Leyland F.
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Business horizons
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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The journal of product & brand management
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ECONIS (ZBW)
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When creative consumers go green : understanding consumer upcycling
Wilson, Matthew
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 394-399
Persistent link: https://www.econbiz.de/10011607676
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Creating new products from old ones : consumer motivations for innovating autonomously from firms
Robson, Karen
;
Wilson, Matthew
;
Pitt, Leyland F.
- In:
Technovation : the international journal of …
88
(
2019
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012251325
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3
Crowdsourcing in a time of empowered stakeholders : lessons from crowdsourcing campaigns
Wilson, Matthew
;
Robson, Karen
;
Botha, Elsamari
- In:
Business horizons
60
(
2017
)
2
,
pp. 247-253
Persistent link: https://www.econbiz.de/10011653708
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