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Aim/purpose - Creativity and innovation are crucial for attaining a competitive advantage for organizations. However … organizational culture and leadership style which foster creativity and innovation. Design/methodology/approach - As a result of the …
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We define creative companies by means of the Competing Value Framework, and we identify them by means of textual analysis. We show that a creative corporate culture is an important driver of innovation, as measured by the number of patents a firm files for as well as the patents' importance...
Persistent link: https://www.econbiz.de/10012908520
We define creative companies by means of the Competing Value Framework, and we identify them by means of textual analysis. We show that a creative corporate culture is an important driver of innovation, as measured by the number of patents a firm files for as well as the patents' importance...
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