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~subject:"Kreativität"
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Kreativität
Innovation management
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Cillo, Paola
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Aestetics and style in strategy
1
Strategic market creation : a new perspective on marketing and innovation management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
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2
How do financial constraints affect creativity?
Scopelliti, Irene
;
Cillo, Paola
;
Busacca, Bruno
; …
- In:
The journal of product innovation management : an …
31
(
2014
)
5
,
pp. 880-893
Persistent link: https://www.econbiz.de/10010416918
Saved in:
3
Changing style in style-changing industries : the role of critics as gatekeepers in high-end fashion
Cillo, Paola
;
Nunes, Joseph C.
;
Prandelli, Emanuela
; …
- In:
Aestetics and style in strategy
,
(pp. 171-197)
.
2021
Persistent link: https://www.econbiz.de/10012427891
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