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~subject:"Kreativität"
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Kreativität
Consumer behaviour
101
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35
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22
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22
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Dahl, Darren W.
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ECONIS (ZBW)
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1
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
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2
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
-
2011
Persistent link: https://www.econbiz.de/10009357357
Saved in:
3
Facilitating and rewarding creativity during new product development
Burroughs, James E.
;
Dahl, Darren W.
;
Moreau, C. Page
; …
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10009270912
Saved in:
4
Unconscious creativity : when can unconscious thought outperform conscious thought?
Yang, Haiyang
;
Chattopadhyay, Amitava
;
Zhang, Kuangjie
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 573-581
Persistent link: https://www.econbiz.de/10009682403
Saved in:
5
Promoting creative new product design : the influence of intrinsic motivation, extrinsic rewards, and visualization
Moreau, Page
;
Dahl, Darren W.
;
Chattopadhyay, Amitava
; …
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001633437
Saved in:
6
Focus! : creative success is enjoyed through restricted choice
Sellier, Anne-Laure
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 996-1007
Persistent link: https://www.econbiz.de/10010217426
Saved in:
7
Social-recognition versus financial incentives? : exploring the effects of creativity-contingent external rewards on creative performance
Mehta, Ravi R.
;
Dahl, Darren W.
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 536-553
Persistent link: https://www.econbiz.de/10011755404
Saved in:
8
Constraining ideas : how seeing ideas of others harms creativity in open innovation
Hofstetter, Reto
;
Dahl, Darren W.
;
Aryobsei, Suleiman
; …
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10012426506
Saved in:
9
Leveraging creativity in charity marketing : the impact of engaging in creative activities on subsequent donation behavior
Xu, Lidan
;
Mehta, Ravi
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 79-94
Persistent link: https://www.econbiz.de/10013390583
Saved in:
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