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~subject:"Kreativität"
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Kreativität
Consumer behaviour
38
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36
Brand management
28
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26
Social Web
25
Social web
25
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22
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15
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Pitt, Leyland F.
9
Berthon, Pierre R.
8
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5
Berthon, Pierre
1
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1
Campbell, Colin
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Campell, Colin
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Business horizons
4
California management review
2
International journal of technology marketing : IJTMkt
1
Journal of consumer behaviour : an international research review
1
Journal of engineering and technology management : JET-M
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
11
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1
When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
;
McCarthy, Ian P.
; …
- In:
Business horizons
50
(
2007
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
Saved in:
2
CGIP : managing consumer generated intellectual property
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Kietzmann, Jan
; …
- In:
California management review
57
(
2014/15
)
4
,
pp. 43-62
Persistent link: https://www.econbiz.de/10011373939
Saved in:
3
Creative consumers : awareness, attitude and action
Berthon, Pierre R.
;
Campbell, Colin
;
Pitt, Leyland F.
; …
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 500-507
Persistent link: https://www.econbiz.de/10009407503
Saved in:
4
Service, emotional labor, and mindfulness
Wang, Emma
;
Berthon, Pierre R.
;
Leyland, Pitt
; …
- In:
Business horizons
59
(
2016
)
6
,
pp. 655-661
Persistent link: https://www.econbiz.de/10011609830
Saved in:
5
Special issue: Leveraging users as innovators : managing the creative potential of individual consumers
Bogers, Marcel L. A. M.
(
ed.
);
McCarthy, Ian P.
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011428848
Saved in:
6
Ad Lib : when customers create the ad
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Campell, Colin
- In:
California management review
50
(
2007/08
)
4
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003755732
Saved in:
7
Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
Saved in:
8
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
Saved in:
9
Mining messages : expoloring consumer response to consumer- vs. firm-generated ads
Pehlivan, Ekin
;
Sarican, Funda
;
Berthon, Pierre R.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
6
,
pp. 313-321
Persistent link: https://www.econbiz.de/10009424857
Saved in:
10
It is emergent : five propositions on the relationship between creative consumers and technology
DesAutels, Philip
;
Salehi-Sangari, Esmail
;
Berthon, Pierre
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 72-85
Persistent link: https://www.econbiz.de/10010399461
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