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~subject:"Kreativität"
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Challenges in an age of dis-engagement
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In the beginning was the word: establishing the foundations for creativity research in rhetoric theory
Tevi, Alexander
;
Koslow, Scott
- In:
Challenges in an age of dis-engagement
,
(pp. 155-167)
.
2017
Persistent link: https://www.econbiz.de/10011688973
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How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John
;
Koslow, Scott
;
Ang, Lawrence
;
Tevi, Alexander
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
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