Afridi, Muhammad Asim; Ṭāhir, Muḥammad - In: Economia : revista da ANPEC 24 (2023) 2, pp. 230-248
classify SMEs' decision factors for bank selection. A survey questionnaire was distributed to 200 SMEs, randomly selected from … criteria, such as decision factors, decision-makers, and decision processes, a comprehensive literature review was used to … behavior of SMEs. Findings The results reveal that SMEs consider a bank's Reputation, Price, and Location essential while …