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~subject:"Krisenmanagement"
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Krisenmanagement
Werbung
13,854
Öffentlichkeitsarbeit
9,887
Advertising
9,793
Public relations
8,760
Werbewirkung
3,863
Advertising effects
3,808
Konsumentenverhalten
3,117
Consumer behaviour
3,111
Deutschland
2,246
Theorie
2,211
Theory
2,170
Online-Marketing
2,096
Internet marketing
2,084
Germany
1,674
Kommunikation
1,645
Unternehmenspublizität
1,531
Corporate disclosure
1,530
USA
1,507
Communication
1,344
Social Web
1,336
Social web
1,335
Corporate Social Responsibility
1,325
United States
1,319
Corporate social responsibility
1,310
Marketing
1,067
Markenführung
964
Brand management
960
Marketingmanagement
956
Marketing management
934
Unternehmen
874
Firmenimage
754
Stakeholder
754
Corporate reputation
751
Interne Kommunikation
711
Internal communication
707
advertising
648
Disclosure regulation
626
Auskunftspflicht
625
Markenimage
584
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Undetermined
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47
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Article
437
Book / Working Paper
185
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Article in journal
298
Aufsatz in Zeitschrift
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Aufsatz im Buch
141
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141
Case study
34
Fallstudie
34
Collection of articles of several authors
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Hochschulschrift
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Sammelwerk
20
Graue Literatur
18
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18
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18
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13
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6
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5
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4
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4
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4
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3
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3
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1
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English
485
German
138
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2
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Coombs, W. Timothy
27
Roselieb, Frank
12
Pang, Augustine
10
Jin, Yan
9
Heath, Robert L.
8
Holladay, Sherry J.
8
Möhrle, Hartwin
7
Claeys, An-Sofie
6
Johansen, Winni
6
Laufer, Daniel
6
Regester, Michael
6
Steinke, Lorenz
6
Heide, Mats
5
Larkin, Judy
5
Liu, Bingjie
5
Sellnow, Timothy L.
5
Anthonissen, Peter Frans
4
Einwiller, Sabine
4
Falkheimer, Jesper
4
Frandsen, Finn
4
George, Amiso M.
4
Grunwald, Guido
4
Hofmann, Thorsten
4
Höbel, Peter
4
Kim, Sojung
4
Romenti, Stefania
4
Seeger, Matthew W.
4
Taylor, Maureen
4
Veil, Shari R.
4
Antonetti, Paolo
3
Baghi, Ilaria
3
Barrot, Christian
3
Diers-Lawson, Audra
3
Eriksson, Mats
3
Ingenhoff, Diana
3
Kharas, Hushidar
3
Kim, Sora
3
Lies, Jan
3
Liu, Brooke Fisher
3
Ly-Le, Tuong-Minh
3
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Institution
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Springer Fachmedien Wiesbaden
2
Verlag Dr. Kovač
2
Deutsche Public-Relations-Gesellschaft
1
Deutscher Steuerprüfer Congress <2003, Hamburg>
1
Dresdner Kolloquium <Technische Universität, Dresden, Fakultät Wirtschaftswissenschaften> <5, 2001, Dresden>
1
Institut der Wirtschaftsprüfer in Deutschland
1
Institute of Public Relations
1
Logos Verlag Berlin
1
NetLibrary, Inc
1
Roland Berger Strategy Consultants
1
Sage Publications <Beverly Hills, Calif.; London>
1
Technische Universität Dresden / Fakultät Wirtschaftswissenschaften
1
Universität St. Gallen
1
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Published in...
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Corporate communications : an international journal
40
The handbook of crisis communication
23
International journal of business communication : IJBC ; a publication of the Association of Business Communication
22
Journal of communication management : an international journal
20
Krisen-PR : Krisen erkennen, meistern und vorbeugen - ein Handbuch von Profis für Profis
14
Business horizons
12
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
12
Corporate reputation review : an international journal
11
Crisis communication : practical PR strategies for reputation management and company survival
10
Journal of business research : JBR
10
Tourism management : research, policies, practice
10
Journal of business ethics : JOBE
9
Journal of public relations research : a quarterly publication of the Public Relations Division of the Association for Education in Journalism and Mass Communication
9
Krisenmanagement in der Mediengesellschaft : Potenziale und Perspektiven der Krisenkommunikation
8
Journal of communication management
7
Management communication quarterly : an international journal
6
New media and public relations
6
Handbook of risk and crisis communication
5
International journal of business communication : IJBC : a publication of the Association for Business Communication
5
Journal of nonprofit & public sector marketing
5
Journal of marketing communications
4
Journal of promotion management : JPM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
SpringerLink / Bücher
4
European journal of marketing
3
Handbuch Krisenmanagement
3
International journal of hospitality management
3
International journal of risk assessment and management : IJRAM
3
Journal of business communication : JBC
3
Journal of business ethics : JBE
3
Journal of hospitality and tourism insights
3
Journal of international management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Krankenhausmanagement : Strategien, Konzepte, Methoden
3
PR-Praxis
3
Public Relations
3
Public relations case studies : Fallbeispiele aus der Praxis
3
Routledge communication series
3
Schriftenreihe Strategisches Management
3
Springer eBook Collection
3
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Source
All
ECONIS (ZBW)
586
USB Cologne (EcoSocSci)
28
EconStor
5
BASE
3
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1
Is corporate advertising effective in a crisis? : the effects of crisis type and evaluative tone of news coverage
Kim, Sojung
;
Choi, Sejung Marina
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 97-114
Persistent link: https://www.econbiz.de/10010373184
Saved in:
2
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
Saved in:
3
Responses toward corporate crisis and corporate advertising
Kim, Sojung
;
Atkinson, Lucy Jane
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 647-665
Persistent link: https://www.econbiz.de/10010467257
Saved in:
4
Advertising, public relations and crisis management
LaTour, Kathryn A.
- In:
Handbook of hospitality marketing management
,
(pp. 153-185)
.
2008
Persistent link: https://www.econbiz.de/10003804203
Saved in:
5
Examining native CSR advertising as a post-crisis response strategy
Wu, Linwan
;
Overton, Holly
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 354-381
Persistent link: https://www.econbiz.de/10013207356
Saved in:
6
Corporate crisis advertising : a framework examining the use and effects of corporate advertising before and after crises
Ho, Benjamin
;
Shin, Wonsun
;
Pang, Augustine
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 537-551
Persistent link: https://www.econbiz.de/10011852892
Saved in:
7
Krisenkommunikation für das Jahr-2000-Problem
Roselieb, Frank
;
Barrot, Christian
-
1999
Persistent link: https://www.econbiz.de/10011558744
Saved in:
8
Frühwarnsysteme in der Unternehmenskommunikation
Roselieb, Frank
-
1999
Persistent link: https://www.econbiz.de/10011558752
Saved in:
9
Krisenkommunikation im Internet: Fallstudien und Empfehlungen
Roselieb, Frank
-
2001
Persistent link: https://www.econbiz.de/10011558772
Saved in:
10
Der Online-GAU der Strato Medien AG: Ein Lehrstück für unzureichende Krisenkommunikation im Internet
Roselieb, Frank
-
2001
Persistent link: https://www.econbiz.de/10011558777
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