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~subject:"Kulturelle Identität"
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Kulturelle Identität
New product development
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Nakata, Cheryl
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Im, Subin
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Beyond Hofstede : culture frameworks for global marketing and management
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Journal of business-to-business marketing
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ECONIS (ZBW)
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Moderating roles of national culture for alliance relationship advantages and performance in Asia
Kang, Seongho
;
Im, Subin
;
Park, Heungsoo
- In:
Journal of business-to-business marketing
25
(
2018
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10011917209
Saved in:
2
Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl
;
Izberk-Bilgin, Elif
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003864759
Saved in:
3
Beyond Hofstede : culture frameworks for global marketing and management
Nakata, Cheryl
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003822867
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