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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
3
Cultural identity
3
Culture
3
Markenführung
3
Betriebsgröße
2
Brand
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Comparison
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Firm size
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Markenartikel
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Prospect Theory
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Prospect theory
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Singapore
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Singapur
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Social norm
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Soziale Norm
2
USA
2
United States
2
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Willingness to pay
2
Zahlungsbereitschaftsanalyse
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culture
2
Action-inaction
1
Advertising
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Advertising effects
1
Advertising regulation
1
Asymmetric information
1
Asymmetrische Information
1
Attention to detail
1
Auction
1
Auction theory
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Auktion
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Auktionstheorie
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Behavioral economics
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Brand image
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Brand-switching
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Ng, Sharon
3
Chen, Haipeng
2
Rao, Akshay R.
2
Basu, Shankha
1
Lim, Elison Ai Ching
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Madan, Shilpa
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Cross-cultural and critical perspectives on brands
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Journal of international marketing
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MSI reports : working paper series
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ECONIS (ZBW)
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Cultural differences in consumer impatience
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
-
2009
Persistent link: https://www.econbiz.de/10003785566
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2
Cultural differences in consumer impatience : Report No. 03-122
Chen, Haipeng
;
Ng, Sharon
;
Rao, Akshay R.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 57-73
Persistent link: https://www.econbiz.de/10002090533
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3
Impact of culture on the pursuit of beauty : evidence from five countries
Madan, Shilpa
;
Basu, Shankha
;
Ng, Sharon
;
Lim, Elison …
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 54-68
Persistent link: https://www.econbiz.de/10011964223
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