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~subject:"Kulturelle Identität"
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Kulturelle Identität
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Malhotra, Shavin
2
Nakata, Cheryl
2
Sivakumar, K.
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Izberk-Bilgin, Elif
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Zhu, PengCheng
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Beyond Hofstede : culture frameworks for global marketing and management
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International marketing review
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ECONIS (ZBW)
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Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl
;
Izberk-Bilgin, Elif
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 61-77)
.
2009
Persistent link: https://www.econbiz.de/10003864759
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Beyond Hofstede : culture frameworks for global marketing and management
Nakata, Cheryl
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10003822867
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3
Simultaneous determination of optimal cultural distance and market potential in international market entry
Malhotra, Shavin
;
Sivakumar, K.
- In:
International marketing review
28
(
2011
)
6
,
pp. 601-626
Persistent link: https://www.econbiz.de/10009390032
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4
A comparative analysis of the role of national culture on foreign market acquisitions by US firms and firms from emerging countries
Malhotra, Shavin
;
Sivakumar, K.
;
Zhu, PengCheng
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 714-722
Persistent link: https://www.econbiz.de/10009151708
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