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~subject:"Kulturelle Identität"
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Consumers' reactions to global...
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Kulturelle Identität
China
34
Consumer behaviour
25
Konsumentenverhalten
24
Business start-up
14
Unternehmensgründung
14
Brand management
10
Emerging economies
10
Markenführung
10
Schwellenländer
10
Corporate social responsibility
8
Globalisierung
8
Globalization
8
International market entry
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Internationaler Markteintritt
8
Corporate Social Responsibility
7
Multinationales Unternehmen
7
Transnational corporation
7
Beziehungsmarketing
6
Confidence
6
Entrepreneurship
6
Entrepreneurship approach
6
Firm performance
6
Relationship marketing
6
Unternehmenserfolg
6
Vertrauen
6
Brand image
5
International marketing
5
Internationales Marketing
5
Markenimage
5
Brand
4
Cultural identity
4
Learning organization
4
Lernende Organisation
4
Markenartikel
4
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Social network
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Poon, Patrick
3
Wang, Haizhong
2
Zhou, Lianxi
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Cui, Geng
1
Liu, Hongyan
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Teng, Lefa
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Yang, Xiaoyan
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
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Journal of global marketing
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Psychology & marketing
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ECONIS (ZBW)
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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi
;
Poon, Patrick
;
Wang, Haizhong
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 561-568
Persistent link: https://www.econbiz.de/10010496178
Saved in:
2
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
3
Culturally incongruent messages in international advertising
Cui, Geng
;
Yang, Xiaoyan
;
Wang, Haizhong
;
Liu, Hongyan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 355-376
Persistent link: https://www.econbiz.de/10009557907
Saved in:
4
Special issue: Ethical and social issues in global marketing
Poon, Patrick
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009617948
Saved in:
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