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~subject:"Kulturelle Identität"
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Kulturelle Identität
Consumer behaviour
27
Konsumentenverhalten
27
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Europa
7
Europäische Union
7
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6
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Askegaard, Søren
4
Arnould, Eric J.
2
Kjeldgaard, Dannie
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Dalli, Daniele
1
Eckhardt, Giana M.
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Firat, A. Fuat
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Jafari, Aliakbar
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Marketing theory
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Beyond Hofstede : culture frameworks for global marketing and management
1
Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector
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ECONIS (ZBW)
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Reflexive culture's consequences
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 101-122)
.
2009
Persistent link: https://www.econbiz.de/10003864764
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2
Identity and acculturation : the case of food consumption by Greenlanders in Denmark
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
-
2000
Persistent link: https://www.econbiz.de/10001444258
Saved in:
3
Glocal yoga : re-appropriation in the Indian consumptionscape
Askegaard, Søren
;
Eckhardt, Giana M.
- In:
Marketing theory
12
(
2012
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10009539208
Saved in:
4
Non-western contexts : the invisible half
Jafari, Aliakbar
;
Firat, A. Fuat
;
Süerdem, Ahmet
; …
- In:
Marketing theory
12
(
2012
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10009539219
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