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Keeping your audience : presenting a visitor engagement scale
Taheri, Babak; Jafari, Aliakbar; O'Gorman, Kevin - In: Tourism management : research, policies, practice 42 (2014), pp. 321-329
Persistent link: https://www.econbiz.de/10010355112
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Visitors' engagement and authenticity : Japanese heritage consumption
Bryce, Derek; Curran, Ross; O'Gorman, Kevin; Taheri, Babak - In: Tourism management : research, policies, practice 46 (2015), pp. 571-581
Persistent link: https://www.econbiz.de/10010486197
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Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross; Teheri, Babak; MacIntosh, Robert; … - In: Nonprofit and voluntary sector quarterly 45 (2016) 6, pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
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Special issue: contemporary issues in museums and heritage marketing management
Taheri, Babak (ed.); O'Gorman, Kevin (ed.); Baxter, Ian (ed.) - 2016
Persistent link: https://www.econbiz.de/10011610971
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Editorial: contemporary issues in museums an heritage marketing management : introduction to the special issue
Taheri, Babak; O'Gorman, Kevin; Baxter, Ian - In: Journal of marketing management : MM 32 (2016) 15/16, pp. 1387-1391
Persistent link: https://www.econbiz.de/10011611004