This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects...

This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...

Erlebnis ist das neue Produkt. Was Erlebnis mit Umsatz zu tun hat -- CX-Basisarbeit: Verständnis bis Strategie -- CX-Analyse: Methoden, Messbarkeiten und die Stimmen vorher und nachher -- Von Kick-off bis Kultur: Überzeugen, begeistern, die richtigen Menschen einbinden -- Von Kundenversprechen...

"Marketing is going through a revolution that rivals the impact of Gutenberg's printing press. Customers are in control and marketers have become an unnecessary annoyance. Smart marketers have learned to think in new ways, use new technology, and apply new processes. They've moved to a higher...