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Improving customer acquisition models by incorporating spatial autocorrelation at different levels of granularity
Baecke, Philippe; Van den Poel, Dirk - 2012
Persistent link: https://www.econbiz.de/10009667713
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Predicting customer profitability during acquisition : finding the optimal combination of data source and data mining technique
D'Haen, Jeroen; Van den Poel, Dirk; Thorleuchter, Dirk - 2012
Persistent link: https://www.econbiz.de/10009667730
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen; Van den Poel, Dirk - 2013
Persistent link: https://www.econbiz.de/10010411726
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Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe; Van den Poel, Dirk - 2012
Persistent link: https://www.econbiz.de/10009560554
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Model-supported business-to-business prospect prediction based on an iterative customer acquisition framework
D'Haen, Jeroen; Van den Poel, Dirk - In: Industrial marketing management : the international … 42 (2013) 4, pp. 544-551
Persistent link: https://www.econbiz.de/10009777572
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Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
Thorleuchter, Dirk; Van den Poel, Dirk; Prinzie, Anita - 2011
Persistent link: https://www.econbiz.de/10009354965