As the concept of co-creation has evolved in the innovation management literature its meaning has become ambiguous and the boundaries between it and the concept of open innovation have become opaque. The purpose of this paper is to more clearly define the concept of co-creation and to articulate...

A co-creation strategy for product innovation ought to be customized for the specific context in which it is to be implemented. Despite the obvious common-sense appeal of this idea, the context-dependent character of co-creation has not yet been clearly recognized and analysed in the pertinent...