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Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
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Enhancing patronage intention on online fashion industry in Indonesia : the role of value co-creation, brand image, and e-service quality
Syah, Tantri Yanuar Rahmat; Olivia, Dora - In: Cogent business & management 9 (2022) 1, pp. 1-32
-creation, brand image, and e-service quality toward patronage intentions in the online Muslim fashion industry with a moderating … purposive sampling method involving 301 online customers from several Muslim fashion brands in Indonesia. Data were analyzed … online in non-service sectors such as the fashion industry that is not much analyzed. Furthermore, the managerial implication …
Persistent link: https://www.econbiz.de/10014429178
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How do customers meet their needs in in-store and online fashion shopping? : a comparative study based on the jobs-to-be-done theory
Kullak, Franziska S.; Baier, Daniel; Woratschek, Herbert - In: Journal of retailing and consumer services 71 (2023), pp. 1-18
Persistent link: https://www.econbiz.de/10014265655
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The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man; Zhang, Tracy Junfeng; Yeung, Raissa … - In: Journal of consumer marketing 40 (2023) 7, pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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A structured approach for customised production in SME collaborative networks
Fornasiero, Rosanna; Zangiacomi, Andrea - In: International journal of production research 51 (2013) 7, pp. 2110-2122
Persistent link: https://www.econbiz.de/10009731533
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Insights into user engagement on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío; Olmo, José Luis del; … - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
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How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi; Grantz, Thimo - In: Building corporate identity, image and reputation in …, (pp. 487-514). 2022
Persistent link: https://www.econbiz.de/10012609421
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The service-dominant logic revisited : the role of purchase frequency in changing the dynamics of value co-creation
Salas-Paramo, Jairo; Escandon-Barbosa, Diana; … - In: International journal of business environment : IJBE 12 (2021) 4, pp. 389-409
Persistent link: https://www.econbiz.de/10012694594