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~subject:"Kundenintegration"
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Kundenintegration
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
5
Customer satisfaction
5
Gamification
5
Kundenzufriedenheit
5
Relationship marketing
5
Dienstleistungsqualität
4
Service quality
4
Mobile payment
3
Online retailing
3
Online-Handel
3
Social Web
3
Social web
3
TAM
3
Virtual reality
3
Virtuelle Realität
3
Website
3
Advertising
2
Advertising effects
2
Computerspiel
2
Customer experience
2
Customer integration
2
E-commerce
2
Electronic money
2
Elektronisches Geld
2
Experiment
2
Innovation adoption
2
Innovationsakzeptanz
2
Internet marketing
2
Online-Marketing
2
Personality psychology
2
Persönlichkeitspsychologie
2
Self-efficacy
2
Shopping value
2
Tap-and-go payment
2
Video game
2
Werbewirkung
2
Werbung
2
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Hammedi, Wafa
2
Leclercq, Thomas
2
Poncin, Ingrid
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Handbook of research on customer engagement
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
2
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Customer engagement: the role of gamification
Hammedi, Wafa
;
Leclercq, Thomas
;
Poncin, Ingrid
- In:
Handbook of research on customer engagement
,
(pp. 164-185)
.
2019
Persistent link: https://www.econbiz.de/10013163367
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2
The boundaries of gamification for engaging customers : effects of losing a contest in online co-creation communities
Leclercq, Thomas
;
Hammedi, Wafa
;
Poncin, Ingrid
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 82-101
Persistent link: https://www.econbiz.de/10011949555
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