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~subject:"Kundenintegration"
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Kundenintegration
Marketing
13
Consumer behaviour
6
Konsumentenverhalten
6
Beziehungsmarketing
5
Relationship marketing
5
Preismanagement
4
Pricing strategy
4
Schweiz
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Dienstleistung
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Innovation
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Innovation management
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Innovationsmanagement
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Lehrbuch
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Service quality
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Service-Dominant Logic
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Service-dominant logic
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Services
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Services marketing
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Switzerland
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Bekleidungsindustrie
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Clothing industry
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Co-creation
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Competitive advantage
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Customer integration
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Customer service management
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Customer value
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Kundenwert
2
Lieferantenmanagement
2
Marketing management
2
Marketingmanagement
2
Mass Customization
2
Mass customization
2
Product management
2
Produktmanagement
2
Prosumerismus
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Service failures
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Supplier relationship management
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Michel, Stefan
2
Brown, Stephen Walter
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Ranjan, Kumar Rakesh
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Read, Stuart
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Reynoso, Javier
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Rubalcaba-Bermejo, Luis
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Schumann, Jan Hendrik
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AMS review : official publication of the Academy of Marketing Science
1
Journal of service management
1
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ECONIS (ZBW)
2
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Shaping, organizing, and rethinking service innovation : a multidimensional framework
Rubalcaba-Bermejo, Luis
;
Michel, Stefan
;
Sundbo, Jon
; …
- In:
Journal of service management
23
(
2012
)
5
,
pp. 696-715
Persistent link: https://www.econbiz.de/10009666540
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2
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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