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What drives the customer of world's largest market to participate in value co-creation?
Bharti, Kumkum; Agrawal, Rajat; Sharma, Vinay - In: Marketing intelligence & planning 32 (2014) 4, pp. 413-435
Persistent link: https://www.econbiz.de/10010385851
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Value co-creation : literature review and proposed conceptual framework
Bharti, Kumkum; Agrawal, Rajat; Sharma, Vinay - In: International journal of market research : JMRS ; the … 57 (2015) 4, pp. 571-603
Persistent link: https://www.econbiz.de/10011443606
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Embrace, before it is too late! : prediction of future studies on value co-creation
Bharti, Kumkum; Agrawal, Rajat; Sharma, Vinay - In: International journal of business excellence 14 (2018) 1, pp. 121-151
Persistent link: https://www.econbiz.de/10011954096
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High customer involvement : an essential element for effective co-creation
Bharti, Kumkum; Agrawal, Rajat - In: International journal of business innovation and research 15 (2018) 4, pp. 431-451
Persistent link: https://www.econbiz.de/10011955765