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The dark side of customer co-creation : exploring the consequences of failed co-created services
Heidenreich, Sven; Wittkowski, Kristina; Handrich, Matthias - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10011287133
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The willingness of a customer to co-create innovative, technology-based services : conceptualisation and measurement
Handrich, Matthias; Heidenreich, Sven - In: International journal of innovation management 17 (2013) 4, pp. 1-36
Persistent link: https://www.econbiz.de/10010200369
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Adoption of technology-based services : the role of customers' willingness to co-create
Heidenreich, Sven; Handrich, Matthias - In: Journal of service management 26 (2015) 1, pp. 44-71
Persistent link: https://www.econbiz.de/10010504650
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The power of co-creation : managing customer co-creation of technology-based services
Handrich, Matthias - 2012
Persistent link: https://www.econbiz.de/10009628186