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Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen; O'Toole, Thomas; Drummond, Conor - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
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Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen (ed.); O'Toole, Thomas (ed.);  … - 2023
Persistent link: https://www.econbiz.de/10014314174
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Measuring involvement of a network of customers in NPD
Lynch, Patrick; O'Toole, Thomas; Biemans, Wim - In: The journal of product innovation management : an … 33 (2016) 2, pp. 166-180
Persistent link: https://www.econbiz.de/10011458718
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The value co-creation journey : a longitudinal process unfolding in a network through collaboration
Perna, Andrea; O'Toole, Thomas; Baraldi, Enrico; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 182-196
Persistent link: https://www.econbiz.de/10013538991