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Handbook of research on digital transformation management and tools
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Social media in strategic management
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Action-oriented framework for user-driven technology innovation : a co-creation perspective
Zaitsava, Maryia
- In:
Handbook of research on digital transformation …
,
(pp. 300-321)
.
2022
Persistent link: https://www.econbiz.de/10014438124
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Disentangling the strategic use of social media in the insurance industry : a value co-creation perspective
Castriotta, Manuel
;
Floreddu, Paola Barbara
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Di Guardo, …
- In:
Social media in strategic management
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(pp. 63-86)
.
2013
Persistent link: https://www.econbiz.de/10010226704
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