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~subject:"Kundenintegration"
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Kundenintegration
Social Web
20,547
Social web
20,544
Online-Marketing
6,015
Internet marketing
5,928
Consumer behaviour
4,766
Konsumentenverhalten
4,745
Social media
2,602
Soziales Netzwerk
2,474
Social network
2,309
Viral marketing
2,236
Virales Marketing
2,232
social media
2,183
Relationship marketing
2,103
Beziehungsmarketing
2,099
Brand management
2,008
Markenführung
2,004
Electronic Commerce
1,894
E-commerce
1,813
Web 2.0 technologies
1,743
Web 2.0-Technologien
1,742
Online retailing
1,465
Online-Handel
1,465
Internet
1,455
Digitalisierung
1,454
Digitization
1,405
Personalmarketing
1,362
HR marketing
1,355
Deutschland
1,241
Germany
1,205
Markenimage
1,080
Brand image
1,077
Social Media
1,042
Öffentlichkeitsarbeit
918
Wissensmanagement
917
Public relations
906
Knowledge management
899
Digital platform
885
Digitale Plattform
882
Customer integration
875
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459
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101
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767
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1
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English
782
German
96
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Füller, Johann
10
Brem, Alexander
9
Hajli, Nick
9
Harrigan, Paul
7
Bilgram, Volker
6
Leimeister, Jan Marco
6
Bretschneider, Ulrich
5
Carlson, Jamie
5
Herstatt, Cornelius
5
Krcmar, Helmut
5
Nambisan, Satish
5
Shin, Hakseung
5
Albuquerque, Paulo
4
Chatow, Udi
4
Cova, Bernard
4
Hollebeek, Linda D.
4
Jamal, Zainab
4
Janzik, Lars
4
Kamboj, Shampy
4
Lu, Yaobin
4
Perdue, Richard R.
4
Piller, Frank T.
4
Rahman, Mohammad M.
4
Rahman, Zillur
4
Benbya, Hind
3
Benmiled-Cherif, Héla
3
Berthon, Pierre R.
3
Blohm, Ivo
3
Brodie, Roderick J.
3
Büttgen, Marion
3
Chen, Kay-Yut
3
Constantinides, Efthymios
3
Dahl, Darren W.
3
Ernst, Markus
3
Koller, Hans
3
Loureiro, Sandra Maria Correia
3
Malthouse, Edward C.
3
Matzler, Kurt
3
Ogawa, Susumu
3
Paranque, Bernard
3
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IGI Global
2
Technische Universität Berlin
2
Deutschland / Bundesministerium für Bildung und Forschung
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Josef Eul Verlag GmbH
1
Springer Fachmedien Wiesbaden
1
Technische Universität Dresden
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zukunftsforum Innovationsfähigkeit <2, 2009, Berlin>
1
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Journal of business research : JBR
47
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
The journal of brand management : an international journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of strategic marketing
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
International journal of networking and virtual organisations : IJNVO
7
Marketing intelligence & planning
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
International journal of internet marketing and advertising : IJIMA
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of engineering and technology management : JET-M
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of service management
5
Journal of service theory and practice : JSTP
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
Psychology & marketing
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
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ECONIS (ZBW)
875
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1
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875
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1
Internal marketing for Six Sigma success : a conceptual framework
Formby, Sam K.
;
Dave, Dinesh S.
- In:
International journal of productivity and quality …
12
(
2013
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10009762286
Saved in:
2
Live-Kommunikation im Kontext des Behavioral Branding : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Beispiel Messe
Jackson, Ulrike
;
Wolf, Antje
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 65-85)
.
2014
Persistent link: https://www.econbiz.de/10010382787
Saved in:
3
Live-Kommunikation im Kontext des Behavioral Brandings : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Point of Interaction
Wolf, Antje
;
Jackson, Ulrike
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 357-373)
.
2014
Persistent link: https://www.econbiz.de/10010469804
Saved in:
4
The brand manager as practical author : an empirical study of the co-creation of a CSR-based brand
Hansen, Heidi
;
Schleiter, Astrid Jensen
;
Maagaard, …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 584-597
Persistent link: https://www.econbiz.de/10013463725
Saved in:
5
I just work here! : employees as co-creators of the employer brand
Näppä, Anna
;
Styvén, Maria
;
Foster, Tim
- In:
Scandinavian journal of hospitality and tourism
23
(
2023
)
1
,
pp. 73-93
Persistent link: https://www.econbiz.de/10014291588
Saved in:
6
Identifikation von Lead Usern in Online-Portalen am Beispiel von www.seniorenportal.de
Baumbach, Wenke
;
Schmidle, Michael
-
2008
Persistent link: https://www.econbiz.de/10003803801
Saved in:
7
Lead-User Identifikation in virtuellen Communities am Beispiel von www.biertest-online.de
Jiptner, Katharina
;
Bialkowski, Alexander
;
Cheng, …
-
2008
Persistent link: https://www.econbiz.de/10003803806
Saved in:
8
Lead-User-Identifikation in virtuellen Communities am Beispiel des Frosta-Blogs
Casper, Constance
;
Reichert, Irmingard
-
2008
Persistent link: https://www.econbiz.de/10003803809
Saved in:
9
Consumers@work : zum neuen Verhältnis von Unternehmen und Usern im Web 2.0
Beyreuther, Tabea
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009626205
Saved in:
10
Unternehmen im Web 2.0 : zur strategischen Integration von Konsumentenleistungen durch Social Media
Kleemann, Frank
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009633974
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