Opata, Christian Narh; Xiao, Wen; Nusenu, Angela Abena; … - In: Cogent business & management 6 (2019), pp. 1-14
Value co-creation as a social process involves the interactions and dialogues between stakeholders. As such, the social ties that stakeholders develop have the propensity to influence their level of interaction in a co-creation activity. In this study, we examine the effect of social ties on...
