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Return on customer : creating maximum value from your scarcest resource

Peppers, Don; Rogers, Martha - 2005 - 1. ed.

Persistent link: https://www.econbiz.de/10003155158

Managing customer relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2011 - 2. ed.

Persistent link: https://www.econbiz.de/10008860318

Managing customer experience and relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2017 - Third edition

Persistent link: https://www.econbiz.de/10011547747

Managing customer relationships : a strategic framework

Peppers, Don; Rogers, Martha - 2004

Part 1. Principles of managing customer relationships. Evolution of relationships with customers; Thinking behind customer relationships -- Part 2. "IDIC" implementation process: a model for managing customer relationships. Customer relationships: basic building blocks of IDIC and trust;...