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Kundenmanagement
Supply chain
43
Lieferkette
37
Logistik
19
Logistics
16
Marketing
15
Relationship marketing
14
Risk management
13
Beziehungsmarketing
12
Lieferantenmanagement
11
Supplier relationship management
11
Supply chain management
10
Risikomanagement
9
Marketingmanagement
8
Procurement
8
Supply Chain Management
8
Beschaffung
7
Key account management
7
Key-Account-Management
7
Marketing management
7
Selling
7
Verkauf
7
Betriebliche Wertschöpfung
6
United Kingdom
6
Value creation
6
Competitive advantage
5
Flexibility
5
Großbritannien
5
Management
5
Strategisches Management
5
Clothing industry
4
Customer value
4
Erfolgsfaktor
4
Fashion
4
Globalization
4
Market segmentation
4
Nachhaltige Entwicklung
4
Salespeople
4
Strategic management
4
Strategy
4
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Type of publication
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Book / Working Paper
4
Language
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English
3
Undetermined
1
Author
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Christopher, Martin
4
Peck, Helen
2
Ballantyne, David
1
Payne, Adrian
1
Source
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USB Cologne (EcoSocSci)
4
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1
The customer service planner
Christopher, Martin
-
1992
Persistent link: https://www.econbiz.de/10004113796
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2
Marketing logistics
Christopher, Martin
-
1998
Persistent link: https://www.econbiz.de/10004377273
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3
Relationship marketing : creating stakeholder value
Christopher, Martin
-
2002
-
[Rev. ed.]
Persistent link: https://www.econbiz.de/10004755178
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4
Marketing logistics
Christopher, Martin
-
2003
-
2. ed.
Persistent link: https://www.econbiz.de/10004774085
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