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The Co-Creation Paradigm
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Kundenmanagement
Customer integration
14
Kundenintegration
14
Value creation
14
Betriebliche Wertschöpfung
13
Innovation
7
Theorie
6
Theory
6
Beziehungsmarketing
5
USA
5
United States
5
Competitive advantage
4
Kundenorientierung
4
Relationship marketing
4
Stakeholder
4
Cluster analysis
3
Clusteranalyse
3
Conjoint analysis
3
Conjoint-Analyse
3
Creativity
3
Kreativität
3
Multivariate Analyse
3
Multivariate analysis
3
Value added
3
Wettbewerb
3
Wettbewerbsstrategie
3
Wettbewerbsvorteil
3
Betriebliches Informationssystem
2
Business intelligence system
2
Business network
2
Consumer behaviour
2
Innovation management
2
Innovationsmanagement
2
Inter-firm cooperation
2
Interactive media
2
Interaktive Medien
2
Konsumentenverhalten
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Market segmentation
2
Marketing management
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Marketingmanagement
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English
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Ozcan, Kerimcan
1
Prahalad, Coimbatore K.
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Ramaswamy, Venkat
1
Ramaswamy, Venkatram
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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The co-creation paradigm
Ramaswamy, Venkatram
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Ozcan, Kerimcan
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2014
Persistent link: https://www.econbiz.de/10010355908
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The future of competition : co-creating unique value with customers
Prahalad, Coimbatore K.
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Ramaswamy, Venkat
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2004
Persistent link: https://www.econbiz.de/10004792174
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