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Selling today : creating customer value
Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael - 2010 - 11th ed., internat. ed.
Persistent link: https://www.econbiz.de/10003777497
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Selling today : partnering to create value
Manning, Gerald L.; Ahearne, Michael; Reece, Barry L. - 2012 - 12th ed., international ed.
Persistent link: https://www.econbiz.de/10009008485
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Kundenwert : Grundlagen Innovative Konzepte Praktische Umsetzungen
Günter, Bernd - 2006 - 3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920208
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Customer Value Controlling : Hintergründe Herausforderungen Methode
Mödritscher, Gernot J. - 2008
Persistent link: https://www.econbiz.de/10004921274
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Cross Buying Extended in Multi Partner Bonusprogrammen : Eine kritische Analyse
Papenhoff, Heike - 2009
Persistent link: https://www.econbiz.de/10004944875
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On custom
Schlicht, Ekkehart - 1992
Persistent link: https://www.econbiz.de/10000148766
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A nation of customers
Goodhart, Philip - 1965
Persistent link: https://www.econbiz.de/10000331795
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Strategic customer care : an evolutionary approach to increasing customer value and profitability
Brown, Stanley A. - 1999
Persistent link: https://www.econbiz.de/10000683511
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Getting it right! : Creating customer value for market leadership
Weinzimer, Philip - 1998
Persistent link: https://www.econbiz.de/10000660034
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881