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~subject:"Kundenwert"
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Kundenwert
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Michel, Stefan
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AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Identifying the right solution customers : a managerial methodology
Windler, Katharina
;
Jüttner, Uta
;
Michel, Stefan
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 173-186
Persistent link: https://www.econbiz.de/10011672093
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2
Pricing co-created value : an integrative framework and research agenda
Read, Stuart
;
Michel, Stefan
;
Schumann, Jan Hendrik
; …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 155-183
Persistent link: https://www.econbiz.de/10012162440
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