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Journal of consumer behaviour : an international research review
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Beauty or function? : how different mass customization toolkits affect customers' process enjoyment
Schnurr, Benedikt
;
Scholl-Grissemann, Ursula
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 335-343
Persistent link: https://www.econbiz.de/10011477110
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