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~subject:"Kundenwert"
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Kundenwert
Business network
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Rajala, Risto
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Töytäri, Pekka
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Organizational and institutional barriers to value-based pricing in industrial relationships
Töytäri, Pekka
;
Rajala, Risto
;
Alejandro, Thomas Brashear
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 53-64
Persistent link: https://www.econbiz.de/10011313575
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2
Value-based selling : an organizational capability perspective
Töytäri, Pekka
;
Rajala, Risto
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 101-112
Persistent link: https://www.econbiz.de/10010530571
Saved in:
3
Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko
;
Rajala, Risto
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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