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Kundenwert
Service quality
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Social value in retail banking
Roig, Juan Carlos Fandos
;
Guillén, Marta Estrada
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
5
,
pp. 348-367
Persistent link: https://www.econbiz.de/10009787622
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Customer equity and CLV in Spanish telecommunication services
Segarra-Moliner, Jose Ramón
;
Moliner-Tena, Miguel Ángel
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4694-4705
Persistent link: https://www.econbiz.de/10011554760
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