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Kundenwert
Theorie
60
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54
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54
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53
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49
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Kleinaltenkamp, Michael
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Marketing theory
2
Business relationship management and marketing
1
Customer Experience : Forum Dienstleistungsmanagement
1
Journal of Inter-Organizational Relationships
1
Management for Professionals
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Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
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ECONIS (ZBW)
14
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1
Nutzungsprozesse : die vernachlässigte Seite der Wertschöpfung
Kleinaltenkamp, Michael
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 1-25)
.
2013
Persistent link: https://www.econbiz.de/10009759359
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2
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
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3
Der Einfluss des Shopping Value auf die differenzierende Wirkung von Einkaufserlebnissen : eine empirische Analyse
Schwertfeger, Marko
;
Geigenmüller, Anja
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 273-292)
.
2012
Persistent link: https://www.econbiz.de/10009550165
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4
Resource integration
Kleinaltenkamp, Michael
;
Brodie, Roderick J.
;
Frow, Pennie
- In:
Marketing theory
12
(
2012
)
2
,
pp. 201-205
Persistent link: https://www.econbiz.de/10009571602
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5
The bonding effects of relationship value and switching costs in industrial buyer-seller relationships : an investigation into role differences
Geiger, Ingmar
;
Durand, Aurélia
;
Saab, Samy
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10009513218
Saved in:
6
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
7
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
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8
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
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9
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
Saved in:
10
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
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