Purpose – The research investigates how consumers differ in their interpretation of advertised and “surprise” (or unexpected) next-purchase coupons as delayed rewards or immediate losses based on promotion context and coupon start date restrictions.Design/methodology/approach – Two...

This research was conducted to study the influence of banking advertisement on the bank's customer satisfaction; it contained four hypotheses about four different variables which were an advertisement, social media advertisement efficiency, and effectiveness. The survey collected 300...