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A New Method for Activity-based Modelling of Customer Profitability Analysis in Hotels
Kostakis, Xara - 2019
his paper introduces a methodology for activity-based modelling of customer profitability analysis (CPA) in hotels. It proposes a methodology for defining and effectively addressing cost drivers in the hotel industry. This study also combines three methods (association rule mining -ARM,...
Persistent link: https://www.econbiz.de/10012871202
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Linking account portfolio management to customer information : using customer satisfaction metrics for portfolio analysis
Gök, Osman - In: Industrial marketing management : the international … 38 (2009) 4, pp. 433-439
Persistent link: https://www.econbiz.de/10003865360
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Companies and the customers who hate them
McGovern, Gail; Moon, Youngme - In: Harvard business review : HBR 85 (2007) 6, pp. 78-84
Persistent link: https://www.econbiz.de/10003471520
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Neukundenmanagement
Gouthier, Matthias H. J. - In: Grundlagen des CRM : Strategie, Geschäftsprozesse und …, (pp. 373-408). 2011
Persistent link: https://www.econbiz.de/10008857595
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Are retail banks satisfying their customers in Costa Rica?
Hart, Laura Kozloski; Lopez, Jose; Jalbert, Mercedes; … - In: Global journal of business research : GJBR 1 (2007) 2, pp. 73-86
Persistent link: https://www.econbiz.de/10003954219
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Kundenzufriedenheitsmanagement bei der R+V Versicherung
Marschler, Hans-Christian; Eckert, Hans; Waidner, Erik; … - In: Handbuch Kundenmanagement : Anforderungen, Prozesse, …, (pp. 479-500). 2008
Persistent link: https://www.econbiz.de/10003708622
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Examining the firm's value creation process : a managerial perspective of the firm's value offering strategy and performance
O'Cass, Aron; Ngo, Liem Viet - In: British journal of management : BJM 22 (2011) 4, pp. 646-671
Persistent link: https://www.econbiz.de/10009511986
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Customer defection in retail banking : attitudinal and behavioural consequences of failed service quality
Piha, Lamprini P.; Aulōnitēs, Geōrgios I. - In: Journal of service theory and practice : JSTP 25 (2015) 3, pp. 304-326
Persistent link: https://www.econbiz.de/10011305997
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Strategic orientation and social enterprise performance
Liu, Gordon; Takeda, Sachiko; Ko, Wai Wai - In: Nonprofit and voluntary sector quarterly 43 (2014) 3, pp. 480-501
Persistent link: https://www.econbiz.de/10010378589
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Balanced Scorecard für strategisches Management von Städten : ein Ansatz unter Einsatz von Internetumfragen
Weig, Florian - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509543